Why Businesses Fail & How to Ensure Yours Doesn't

To make your business a success requires patience, flexibility, and good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that it’s much more difficult than they anticipated.  There are no secrets to success. It is the result of preparation, hard work and learning from failure. - Colin Powell Click To Tweet

Why Businesses Fail

There have been countless books written about what it takes to be successful in business, but few outlining the ways in which businesses have failed. However, these cases provide valuable insight into what not to do, from CEOs squandering capital on cars to companies failing to use customer feedback to make crucial changes to their offerings. In order to succeed, your business should do the following:

Solve a Problem

What need does your business address? Why should people care? If you don’t have an answer to these questions, your business is facing an uphill battle. The product of service you offer has to answer a question of solving a problem. If not, it’s fairly useless. Of equal importance is solving a problem that a lot of people have. If yours is a niche market it will be more difficult to become solvent.

Show Up For Your Customers

Without your customers, you don’t have a business, so while you don’t have to love each one, you need to show up for them.  It’s important that you’re welcoming, and make your customers feel valued, heard, and appreciated. If you’re not able to get to your phone for every call, invest in a call answering service to ensure that your customers always reach a real person.

Pro Tip: Loyal customers can become your best marketing tool, so treat them well.


If customers don’t want what you’re offering, then you need to figure out what they do want and cater to those needs. In nearly every case it’s possible to change and adapt to your current situation without completely losing sight of the long-term goals for your business.

Spend Wisely

Don’t lose sight of the problem you’re solving or the solution you’re providing by getting hung up on things your customers don’t care about. For example, your office should be modern and comfortable, but that doesn’t mean you need to import furniture or buy expensive artwork. That won’t improve your offerings or impress your customers.

Maintain Your Passion

You need to have the kind of passion and drive that will keep you going, even when things are not looking good. You need the determination to keep working hard day after day, even when you can’t seem to catch a break. People often start a business full of passion and drive, but lose momentum when faced with challenges. You have to find a way to maintain your passion and embrace your mission.

Not a Sprint

If you want your business to be more profitable and continue to grow, give some thought to these suggestions. Remember that building a successful business is a marathon, not a sprint.

Contact Us to learn more about the benefits of call center answering services for your business.