Public health officials are requesting the general public to stay at home and wear personal protective equipment (PPE) when going out for essentials. While this is protecting people and saving lives, many supply chains, coffee shops, and other small businesses are finding it difficult to keep business running during the coronavirus pandemic.

The coronavirus crisis has made it difficult for businesses to function as usual. In order to keep your business running smoothly during these uncertain times, you’ll need to communicate often with your clientele, set the right tone with emotional honesty, and be ready to adapt in the next coming weeks or months.

Communicate Often

It’s only fair that your clients stay in the loop of what’s going on with your business during these times. Any changes that are being made to procedures or policies need to be shared as soon as possible. Client-facing changes should be publicized early to remain transparent. If you aren’t making any significant changes, it’s still important to let your customers know that business is still running as usual for your services. 

Pro Tip: If you’re struggling to handle incoming business calls due to employees working from home, consider a live answering service to make sure your client phone calls are always answered.

Set the Right Tone

This is a time of uncertainty and fear for many people. You want to set the tone for your clients with empathetic marketing. Let people know what it is you’re doing to further limit the spread of COVID-19 and your plans to better the community in the future. Try to use this time to listen to the needs of your customers and business partners to learn how you can assist them. 

Be Ready to Adapt

It’s important that you follow recommendations in place by the Centers for Disease Control and Prevention, promoting social distancing in your business. If your business has been impacted, you can find creative solutions to keep revenue flowing. You can diversify your products and services to help clients by offering things as grocery store runs for those who are high-risk.

Running Your Business During Coronavirus

Keeping your business running during the coronavirus means having a plan in place to reconfigure your business for each stage of the crisis. Stay in touch with your community, employees, clients, and partners and listen to their needs for what your business can offer them. 

Connect with us for more tips on staying afloat during the pandemic.